We’re lower than two weeks away from the Nationwide Affiliation of Broadcasters (NAB) 101st Present taking place as soon as once more in Las Vegas, Nevada. As a decade-long returning attendee, I’m at all times excited to be with prospects, companions, and colleagues, shaking arms and fascinating in stimulating conversations concerning the subsequent wave of innovation hitting the media and leisure {industry}. With new know-how options, expanded partnerships, and rising buyer momentum, I’m trying ahead to highlighting Cisco’s cutting-edge options and providers to our sales space guests this yr.
Our management on this area continues to develop as we innovate throughout our portfolio to remodel the best way broadcasters, content material suppliers, venues, sports activities groups and leagues are harnessing the ability of AI and different rising applied sciences and taking viewers experiences to the following stage.
This yr, we are going to showcase our complete portfolio and reveal Cisco’s technique and innovation throughout three key areas:
- Enabling dynamic IP manufacturing and workflows
- Reworking content material supply, gadgets, and community assurance
- Operationalizing the fan expertise with cutting-edge, technology-centric venues
Enabling Dynamic IP Manufacturing
The published {industry}’s evolution to IP requires sustainable know-how to supply nice multicast visibility and suppleness to permit integration of a number of multicast and/or unicast, on-premises and cloud domains. Guests to the Cisco sales space can anticipate to see our flagship answer, Cisco IP Material for Media (IPFM), on show on the Cloud Native Media Manufacturing- Anyplace demo to point out how we’re enabling these transitions to IP aligned with SMPTE 2110. With a number of hundred deployments throughout the globe, Cisco IP Material for Media continues to function the muse to handle broadcaster’s audio and video necessities.
Cisco IPFM consists of options for Non-Blocking Multicast (NBM), Community Handle Translation (NAT), and now, Protocol Impartial Multicast flooding mechanism with Supply Discovery (PFM-SD). These elements present end-to-end multicast, dwell visitors visibility, simplified and versatile deployment at scale, improvements in NBM lively, and each PTP and RTP circulate monitoring. With our simplified community administration and operations device for provisioning IP-based media materials, Cisco Nexus Dashboard Material Controller (NDFC), customers can now make the most of an expansive view of the community with 2022-7 visibility and enhanced Occasions UI Tab to seize essential fault notifications.
Collectively with Intel, we shall be highlighting our revolutionary answer for Cloud Native Media Manufacturing which makes use of cloud-native architectures with open requirements and open-source software program to energy new media workflows and assist velocity digital transformation.
Reworking Content material Supply, Gadgets, and Community Assurance
Along with our associate Qwilt, we shall be showcasing World Edge Cloud for Content material Supply, highlighting how collectively we’re making a extra environment friendly method to ship extremely distributed dwell and on-demand content material. Our joint answer, serving over one billion distinctive subscribers globally, supplies High quality-as-a-Service by pushing content material caching and supply out to the embedded fringe of the provider community.
Comprised of Cisco’s edge infrastructure and Qwilt’s Open Edge platform, the answer based mostly on open caching helps meet the ever-increasing demand for content material supply and edge cloud providers and bettering re-buffering time, time to first body (TTFF), common bitrate (ABR) and error price for live-streamed content material supply.
We’ve seen a rising want for trusted collaboration instruments and gadgets to assist drive partaking digital and hybrid leisure experiences, and to attach groups throughout the globe. Within the Cisco Gadgets: Be there, from Anyplace demo, we are going to spotlight intuitive and interoperable gadget experiences which can be designed to make distant and hybrid collaboration seamless and distraction-free, on any assembly platform. The native Microsoft Groups expertise on licensed Cisco collaboration gadgets is designed for frictionless worker experiences.
Accedian will take heart stage in our Cisco Vital Community Assurance demo, highlighting how the newest addition to Cisco’s observability portfolio is offering industry-leading community efficiency monitoring and assurance to assist allow seamless operations for content material suppliers, service suppliers, and extra.
Operationalizing the Fan Expertise
Considered one of my private favorites, and arguably the cornerstone of our Sports activities, Media and Leisure portfolio, is our best-in-class VisionEDGE answer for IPTV & Dynamic Digital Signage in partnership with Wipro. An answer that actually “wow’s”, VisionEDGE supplies dynamic content material administration options and prime quality experiences to each fan, in each seat at venues all around the world together with (however not restricted to) Allegiant Stadium right here in Las Vegas, CITYPARK in St. Louis, Etihad Stadium in Manchester, GEODIS Park in Nashville, Santiago Bernabéu Stadium in Madrid, and SoFi Stadium and Hollywood Park in Los Angeles (host of Tremendous Bowl LVI).
As you make your approach throughout the present flooring on the Las Vegas Conference Heart throughout NAB make sure to take a look at the Cisco Sales space, #W2743 within the West Corridor, and see for your self how Cisco and our spectacular ecosystem of companions are forging a path of revolutionary new experiences for the media and leisure {industry}.
To be taught extra, go to the Sports activities, Media and Leisure part of the Cisco Portfolio Explorer or e-book a gathering with us right here.
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